Privacy Policy


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New York States of Mind LLC and its affiliates (collectively, “NYSOM”), respect and take seriously your concerns about the privacy of your personal information. This Privacy Policy describes the types of personal information we collect, how we use the information, with whom we share it, and the choices you can make about our collection, use and disclosure of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.

Personal Information

The phrase “personal information” refers to information by which you or the device you are using to connect to the Internet can be identified. We may obtain personal information about you from various sources, including this and any other NYSOM website(s), mobile applications, when you email us or communicate with us through social media, or when you participate in events or other promotions. We also may obtain information about you from our affiliates and other third parties.

The types of personal information we may obtain include:

Like most websites, when you visit our website(s) or use our mobile applications, we may collect certain information by automated means, such as cookies. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We will never use cookies to collect information from your computer that is unrelated to our site(s) or services.

We also may use third-party website analytics tools (such as Google), that collect information about visitor traffic on our site(s) and mobile applications. This information is not personally identifiable and will only be used to discover how subscribers use our daily site and services. The information we may collect by automated means includes, but is not limited to:

In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our site(s) and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors.

We may combine the information we collect with publicly available information and information we receive from our affiliate companies, business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this section.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Online Advertising

On our website(s), we may collect information about your online activities to provide advertising about products and services tailored to your individual interests. You may see certain ads on this and other site(s) because we may choose to participate in advertising networks. Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and other methods. The networks use this information to show you advertisements for NYSOM and our business partners that are tailored to your individual interests. The information our ad network vendors collect may include information about your visits to website(s) that participate in the vendors‘ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the site(s). This data collection and ad targeting take place both on our website(s) and on third-party website(s) that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

Information We Share

We do not sell or otherwise disclose personal information about you with any third parties for marketing purposes without your express permission, and except as described in this Privacy Policy.

We may share the personal information we collect with our affiliate companies, business partners, ad network vendors and their participants, and other third parties for the purposes described in this Privacy Policy, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We also may share personal information with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Your Choices

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you.

You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to NYSOM’s use or disclosure of your personal information will mean that you cannot take advantage of certain NYSOM site features or offerings.

Here are the choices we offer:

Sharing Information with Business Partners

You may direct NYSOM not to share your personal information with our business partners for those partners’ own purposes. To do so, please email us at If you opt out, we will continue sharing your information as otherwise described in the “Information We Share” section of this Privacy Policy, including with our service providers, to fulfill your requests and to comply with legal requirements.

Marketing Emails

You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by adjusting your email preferences using the online account you may establish on our site(s).

Web Analytics

You may opt out of the aggregation and analysis of data collected about you on our site(s) by our web analytics vendor by emailing us at For opting out of the aggregation and analysis of data collected about you on our mobile site(s), email us at

Targeted Advertising

To opt out of receiving marketing communications through the advertising networks of our ad network vendors, please email us at

Geo-Location Information

When you use a NYSOM application on your mobile device, you may choose not to share your geo-location details with us by adjusting the device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.


Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our site(s)’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs.

Access and Correction

You may obtain a copy of certain personal information we maintain about you or update or correct inaccuracies in that information using the online account you may establish on our website(s). In addition, if you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us at If we deny an access request, we will notify you of the reasons for the denial.

Links to Other Websites

Our website(s) may contain links to third party site(s) as part of our service and for your convenience and information. NYSOM is not responsible for the content or use(s) of any website(s) not affiliated with NYSOM. Please review those sites’ individual privacy practices to determine how they treat user information.

Data Transfers

When we obtain personal information about you, we may process the information outside of the country in which you are located, including in the United States. The countries in which we process the information may not have the same data protection laws as the country in which you are located. We will protect your information as described in this Privacy Policy.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use Secure Sockets Layer encryption to protect certain of your purchase information while in transit.

Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.

To further protect yourself, you should safeguard your NYSOM account user name and password and not share that information with anyone. You should also sign off your account and close your browser window when you have finished your visit to our site(s). Please note that we will never ask for your NYSOM account user name or password via email.

Children’s Privacy

NYSOM does not direct its website(s) to children under the age of thirteen. We require registered users of the site to be at least eighteen years old. If we learn that a user is under eighteen years of age, we will promptly delete any personal information that the individual has provided to us.

Updates to this Privacy Policy

NYSOM may periodically update this Privacy Policy and without prior notice to you to reflect changes in our personal information practices. We will post any changes on this page, and indicate at the bottom of the notice when it was most recently updated.

How to Contact Us

If you have any questions about this Privacy Policy, please email us at

Effective Date: October 1, 2013