About SimplyNu

SimplyNu in Queens, NYC
New York maker of Cat Keepsake Ornament, Chalk Numbers Slate Wall Clock, Concrete Hexagon Coaster in Multiple Sets and Shades, Elephant and Rhino Mobile, Flower Mobile, Ladybug and Bee Mobile, Polar Bear and Penguin Mobile, Salvaged Slate & Reclaimed Wood "Orbit" Tabletop Clock, Salvaged Slate Cheese Board & Coaster Set, Salvaged Slate Coaster Set, Sea Animal Mobile, Seal and Penguin Mobile, Small Salvaged Slate & Reclaimed Wood Tabletop Clock, Small Salvaged Slate Cheese Board, Unicorn Mobile, Whale and Narwhal Mobile. Founder: Elena Ruano Kanidinc. 

Perhaps because she hails from Madrid, Elena Ruano Kanidinc, the founder and designer behind SimplyNu, especially values heritage and art that withstands the test of time. For her line of clocks, cheese boards and coasters, Elena salvages slate and wood from a treasure trove: a 1900s Tudor-style house located near her Queens home. These materials — formerly roof shingles, staircases, and structural studs — are beautifully preserved and deserving of a second life. Each is lovingly crafted by Elena, who formerly worked as an art director in branding, and studied fine arts in both Spain and New York. With every piece of SimplyNu, you inherit the stories of a grand old home, and in turn imbue these heirloom pieces with your own tales, to be passed along to the next generation.

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