About SimplyNu

Perhaps because she hails from Madrid, Elena Ruano Kanidinc, the founder and designer behind SimplyNu, especially values heritage and art that withstands the test of time. For her line of clocks, cheese boards and coasters, Elena salvages slate and wood from a treasure trove: a 1900s Tudor-style house located near her Queens home. These materials — formerly roof shingles, staircases, and structural studs — are beautifully preserved and deserving of a second life. Each is lovingly crafted by Elena, who formerly worked as an art director in branding, and studied fine arts in both Spain and New York. With every piece of SimplyNu, you inherit the stories of a grand old home, and in turn imbue these heirloom pieces with your own tales, to be passed along to the next generation.

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