About Be in the Moment

There's no denying it: we love our pets. We lavish them with love and attention, and might even spoil them with gourmet food and feathered beds. So shouldn't we outfit them in New York's finest accessories?

Melissa Kelly, an NYU-educated, Brooklyn-based jewelry designer, showcases her metalworking talents in every Be in the Moment product. Each dog tag is available in nickel silver, copper, brass, and sterling silver and is hand-cut by Melissa. As a courtesy to her clients and their furry friends, Melissa hand-stamps the pet's name and the owner's phone number into each tag at no additional cost. Just like your pup, no two tags are exactly alike.

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